The Indian Liquor Industry Prohibition Story
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : BECG010
Case Length : 08 Pages
Period : 1970 - 2001
Pub. Date : 2002
Teaching Note : Available
Organization : T-Series, Super Cassettes, HMV, Venus
Industry : Media, Entertainment & Information
Countries : India
To download The Indian Liquor Industry Prohibition Story case study (Case Code:
BECG011) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
The Indian Liquor Industry
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The Indian liquor industry is divided into two broad
segments:
Indian Made Foreign Liquor (IMFL) and country-made liquor. IMFL comprises
alcoholic beverages that were developed abroad but are being made in India
(whisky, rum, vodka, beer, gin and wine), while country-made liquor comprises
alcoholic beverages made by local breweries.
While many Indian and MNC players were present in the IMFL segment, the
unorganized sector accounted for almost 100% of the country-made liquor segment...
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Prohibition in India
Soon after independence, prohibition was imposed in the erstwhile state of
Bombay. The first large-scale movement against alcohol began in the 1970s, when
rural women in various parts of the country protested against the sale of liquor
in their villages...
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The Debate
The efficacy of prohibition to curb alcohol
consumption became questionable when it became known that the
availability of alcohol actually increased in Haryana and AP after
prohibition, albeit at higher prices. The experiences with prohibition
all over the world prove that it is extremely difficult to make it a
success...
A Problem Unsolvable
Restraining the consumption of alcohol to safeguard
the interest of the society is a complex and complicated issue.
According to analysts, unless the state governments established
well-defined regulations;... |
Exhibit
Exhibit I: The Indian Liquor Market
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